With great events comes great responsibility. Festival organizers and sponsors alike are familiar with the Field Of Dreams business model: if you build it, they will come, and once you have them there you can sell them whatever you want, provided it’s beer. It’s an opportunity for events to secure sponsorship and for sponsors to take advantage of a captive audience. Too often, that means a monopoly being purchased by the company with the deepest pockets, selling their disappointing fizzy rice water at inflated prices to people with no other options. Halifax Pop Explosion Music Festival and Conference (HPX) has found that there’s a better way. Continue reading Halifax Pop Explosion Goes Local With Beer Sponsorship →