With great events comes great responsibility. Festival organizers and sponsors alike are familiar with the Field Of Dreams business model: if you build it, they will come, and once you have them there you can sell them whatever you want, provided it’s beer. It’s an opportunity for events to secure sponsorship and for sponsors to take advantage of a captive audience. Too often, that means a monopoly being purchased by the company with the deepest pockets, selling their disappointing fizzy rice water at inflated prices to people with no other options. Halifax Pop Explosion Music Festival and Conference (HPX) has found that there’s a better way. Continue reading Halifax Pop Explosion Goes Local With Beer Sponsorship
Picaroons announced today that after a lengthy legal battle they have ceased production of one of their craft beers. For eleven years their Dark & Stormy Night certified organic dark wheat beer has been a mainstay, not only in the Picaroons line-up, but in the east coast craft brewing cornucopia. Today that comes to an end as they bow out of a legal battle over the product’s name. Continue reading Cease & Desist: Picaroons Pulls Dark & Stormy Night After Legal Battle
Sean Doyle has done what many artists dream of (and fear)!
He quit his day job to follow his passion – to operate a small scale craft brewery. Sean is the owner and operator, the one-man driver behind Rothesay’s newest beer emporium: Long Bay Brewery. Continue reading Diving Deep Into Long Bay Brewery
Four years ago Jody McCairns moved to Saint John from Toronto with the intention of redeveloping Gothic Arches, a former church, into condominiums. With a slump in the markets, McCairns is now looking for creative ways just to keep the historic building from being demolished. His most recent proposal has been to tap into one of New Brunswick’s growing industries by turning the church into a brewpub.
Continue reading Developer Proposes Saint John’s Gothic Arches As New Brewery
Nackawic, New Brunswick: known for its Big Axe, and its Big Axe Brewery, the area is now looking to spice things up by including a Big Axe Craft Beer Festival. Coming July 15th, it’s expected to be the largest open air beer festival in New Brunswick. Continue reading Big Axe Brewery Bring Craft Beer Festival To Nackawic