With great events comes great responsibility. Festival organizers and sponsors alike are familiar with the Field Of Dreams business model: if you build it, they will come, and once you have them there you can sell them whatever you want, provided it’s beer. It’s an opportunity for events to secure sponsorship and for sponsors to take advantage of a captive audience. Too often, that means a monopoly being purchased by the company with the deepest pockets, selling their disappointing fizzy rice water at inflated prices to people with no other options. Halifax Pop Explosion Music Festival and Conference (HPX) has found that there’s a better way. Continue reading Halifax Pop Explosion Goes Local With Beer Sponsorship
Picaroons announced today that after a lengthy legal battle they have ceased production of one of their craft beers. For eleven years their Dark & Stormy Night certified organic dark wheat beer has been a mainstay, not only in the Picaroons line-up, but in the east coast craft brewing cornucopia. Today that comes to an end as they bow out of a legal battle over the product’s name. Continue reading Cease & Desist: Picaroons Pulls Dark & Stormy Night After Legal Battle
Last weekend Big Axe Craft Brewery kicked off the largest outdoor Craft Beer Festival in New Brunswick. The sold-out event in Nackawic brought people out to sample some of the best beer anywhere from brewers around Maritimes and even south of the border. Here’s a list of what appealed to our senses this year, and let us know if there’s anything you feel we should have included! Continue reading Five Beers We Loved From The Big Axe Craft Beer Festival
Summer is here, and that means sitting on a nice hot patio hopefully with something cool and wet in ours hands. That leaves a lot of options, but with Blue Roof Distillers now producing their premium vodka here in New Brunswick we decided to visit Wilser’s Room in Fredericton to see what summer cocktails we could come up with. Continue reading Five Awesome Summer Cocktails To Make With Blue Roof Vodka
Sean Doyle has done what many artists dream of (and fear)!
He quit his day job to follow his passion – to operate a small scale craft brewery. Sean is the owner and operator, the one-man driver behind Rothesay’s newest beer emporium: Long Bay Brewery. Continue reading Diving Deep Into Long Bay Brewery